SERP is an abbreviation for "Search Engine Results Page", which means "page of search results". SERP is a term commonly used in connection with online search and refers to the page on which a search engine displays search results for a specific query.
When you use a search engine like Google, Bing, or Yahoo, you type your query into the search box. The search engine will then process your query and display the results on the SERP page. These results are usually made up of a combination of organic results and paid ads.
Organic results are search results that are displayed for free and are ranked based on relevance to your query. A search engine algorithm analyzes the content of web pages and factors such as quality, popularity and relevance of the page to a given query to determine their ranking.
Paid advertisements also appear on the SERP page and are labeled as ads or sponsored results. These ads typically gain visibility through an auction where advertisers bid a certain amount for a click on their ad.
SERP pages can have various features and elements that are aimed at improving the user experience and providing relevant information. These elements include display of search filters, listing of sites, image search, significant excerpts (snippets) from web pages and more.
For web owners and online marketers, SERP is an important factor as they try to get the best possible position in organic results or through paid advertisements. Website search engine optimization (SEO) is one of the main ways to achieve higher search rankings and increase your visibility on SERPs.